Microplastic-Conscious

Convenience has a wonderful reputation. It was built by people with something to sell.

We learned to want the softer fabric, the flawless finish, the lower price. We learned to call it progress. What those materials might leave behind never quite made the advertisement.

Microplastics are a less attractive selling point.

This was not the bargain we thought we were making.

Microplastic-Conscious is a carefully curated collection for reconsidering that bargain. We look more closely at materials in the things we wear, eat from, live with and carry—selecting alternatives to unnecessary plastic, and giving familiar purchases a little more thought.

There is no need to buy a whole new life. Start with the next thing you were going to bring into yours. Ask what it’s made of. Consider what you could choose instead.

Progress should give us better choices. Not just better reasons to stop asking questions.

Out of sight shouldn’t mean inside you.

Explore FDIVINEK’s Microplastic-Conscious collection of everyday essentials, selected with materials in mind to help reduce avoidable plastic contact.